Marketing Specialist

Join TIAA as a Client Marketing Specialist to support strategic initiatives for client acquisition, development, and retention. You will execute marketing campaigns using various channels, including digital and social media, to generate high-quality leads for the sales organization. This role involves collaborating with marketing and distribution teams, contributing to journey mapping, and ensuring campaign deliverables meet business goals.

• Assist in executing Go-To-Market plan deliverables
• Collaborate with sales and business partners
• Contribute to audience journey mapping and identify opportunities
• Support campaign execution with functional marketing teams
• Understand departmental measurements and KPIs
• Provide tactical marketing support aligned with the client marketing model