About this role
AppLovin is seeking a CRM & Lifecycle Marketing Specialist to own and improve automated programs that guide advertisers through their entire journey, from signup to active spending and retention. This role involves ensuring CRM data quality, automating outreach, measuring campaign effectiveness, and expanding CRM efforts beyond email to channels like LinkedIn and SMS. The position offers significant impact in a fast-growing part of the company.
What we are looking for 6
- Own and improve advertiser lifecycle programs
- Ensure CRM data quality across Salesforce and HubSpot
- Automate advertiser outreach and workflows
- Track campaign performance and drive improvements
- Expand CRM to new channels like LinkedIn and SMS
- Utilize SQL for data analysis and AI tools for content creation