Growth Marketing Lead

Aviary is seeking a Growth Marketing Lead to own the end-to-end acquisition funnel for their AI adoption platform. This role involves designing and executing experiments across paid, organic, and product-led channels to drive user activation and company-wide adoption. You will translate technical product features into clear market messaging and build content and lifecycle engines to foster compounding growth.

• Own full acquisition funnel across paid, organic, lifecycle, and product-led channels
• Design and run end-to-end growth experiments
• Build self-serve growth motion to convert signups to adoption
• Partner with Product and Engineering on funnel instrumentation
• Own market positioning and messaging for a technical product
• Build content and lifecycle engines for compounding growth