Lead Digital Marketing Specialist

Develop, launch, and optimize digital advertising campaigns across multiple platforms like Google, LinkedIn, and Meta. You will own ad strategy, production, and maintenance, working closely with marketing program managers to align digital ads with campaign goals. This role requires continuous evaluation and reporting on campaign performance, staying current with digital marketing trends, and mentoring other staff.

• Develop and implement digital advertising strategies
• Evaluate and optimize ad campaigns, preparing performance reports
• Manage ad strategy, production, and maintenance across platforms
• Stay current with digital marketing trends and platform updates
• Mentor other staff on digital marketing best practices
• Lead digital marketing initiatives from ideation to implementation