Director of Marketing

Vertex Education is seeking a hands-on Director of Marketing to lead student acquisition for Legacy Traditional Schools. You will be responsible for building and optimizing a high-performance student acquisition engine, managing marketing budgets, and holding internal teams and agency partners accountable for enrollment outcomes and ROI. This role requires rigorous data analysis, a disciplined approach to testing and optimization, and strong operational and project management skills.

• Own student acquisition outcomes and ROI across all paid and organic channels
• Lead and manage external performance marketing agencies and vendors
• Manage marketing budget allocation and reallocation based on performance data
• Own end-to-end visibility and optimization of the student enrollment funnel
• Establish and enforce a structured, high-tempo testing framework
• Lead and develop the marketing team with clear accountability structures