About this role
Lead the measurement and optimization of a significant media portfolio across paid, earned, and owned channels. You will develop full-funnel marketing performance strategies, translate complex data into executive narratives, and partner across the organization to enhance media efficiency and customer lifetime value. This role involves advancing attribution, testing, and reporting methodologies while adapting to evolving privacy landscapes.
What we are looking for 5
- Lead analytics for a nine-figure media portfolio, optimizing efficiency and ROAS
- Define KPIs and cross-channel strategies from brand awareness through conversion
- Translate performance insights into clear recommendations for leadership
- Advance attribution, incrementality testing, and first-party data strategies
- Develop analysts and reporting specialists, fostering strategic thinking