Associate Director, Media Strategy & Execution

Lead the development of integrated media and channel strategies to drive patient and healthcare professional engagement. This role will guide paid, owned, earned, and digital channels across the customer journey, ensuring media investment aligns with brand objectives and performance outcomes. Partner with cross-functional teams to build data-informed digital journeys and optimize the channel ecosystem for efficiency and business impact.

• Develop integrated media and channel strategies across digital and emerging channels
• Translate brand objectives into actionable channel recommendations and journey-led media plans
• Partner with brand teams on content creation and KOL/community influencer programs
• Lead annual, quarterly, and in-cycle media planning and budget allocation
• Utilize performance data and analytics to guide optimization and investment decisions
• Manage media budgets and agency collaboration