Digital Marketing Strategy Lead

Lead the global digital marketing strategy for Abbott's Neuromodulation business, driving digital transformation to acquire, engage, and retain customers. You will develop and execute innovative campaigns across various channels, optimize the customer experience, and leverage data to achieve aggressive growth targets.

• Develop and execute global digital marketing strategies for patient and HCP audiences
• Lead direct-to-consumer campaigns, paid media, and social media initiatives
• Optimize customer experience through website performance, marketing automation, and CRM
• Drive campaign development, testing, segmentation, and personalization
• Partner with cross-functional teams and agencies for integrated campaign execution
• Analyze performance, report on insights, and translate findings into actionable recommendations