About this role
AutoNation is seeking a Marketing Specialist to execute and coordinate marketing initiatives for their Franchise Service/After Sales business. This role supports customer communications, vendor coordination, campaign execution, and performance tracking to drive customer acquisition, retention, and service effectiveness across over 250 stores.
What we are looking for 6
- Execute integrated marketing campaigns across CRM, email, direct mail, paid media, web, and social media
- Coordinate campaign activity with Senior Marketing Manager for offer strategy and customer lifecycle programs
- Monitor campaign performance and prepare recurring reports and ROI analyses
- Develop field communications, promotional materials, and operational guides
- Ensure marketing materials comply with legal, OEM, and brand standards
- Manage multiple concurrent projects in a fast-paced environment