Social Media & Video Content Specialist

Sun Life is looking for a creative Social Media & Video Content Specialist to enhance their brand's digital presence. This role involves executing social media strategies, creating engaging video content, and analyzing performance to drive brand awareness and client acquisition across various platforms. The specialist will collaborate with internal teams and leverage AI tools to optimize content for search and engagement.

• Execute organic video content strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook
• Analyze video performance and platform trends to inform marketing campaigns
• Optimize social video content for modern search algorithms and AI search tools
• Collaborate with Creative Studio to conceptualize and brief engaging video projects
• Deliver bilingual video execution with French-language expertise for Quebec market
• Manage social communities and respond to comments and DMs