Social Media Manager

GCash is seeking a creative Social Media Manager to lead their social media content strategy. You will develop engaging, social-first content to strengthen the brand, grow online communities, and drive customer engagement. This role involves collaborating with cross-functional teams and agency partners to deliver high-impact campaigns while staying ahead of social media trends.

• Develop and lead social media content strategy for key campaigns
• Create and manage content plans to drive engagement and brand affinity
• Translate integrated marketing campaigns into social-first strategies
• Monitor social media trends and audience insights
• Lead post-campaign analysis and reporting
• Drive audience growth and sustained engagement across platforms