Director, Global Leads and Prospects

Lead the global strategy for converting prospective customers into first-time buyers for HelloFresh. You will manage a unified global organization across 18 markets, focusing on lead-to-first-order conversion performance. This role requires expertise in prospect lifecycle marketing, multi-channel execution, and leveraging AI/ML for innovative solutions.

• Own global Leads & Prospects strategy across 18 markets and multiple brands
• Develop and execute comprehensive prospect lifecycle and conversion strategy
• Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App
• Build and standardize global Leads & Prospects frameworks and best practices
• Implement AI and ML-driven tools for innovative marketing solutions
• Improve global lead-to-customer conversion volume, quality, and CAC efficiency