Marketing Manager

Alice L. Walton School of Medicine (AWSOM) is seeking a Marketing Manager to lead integrated marketing, digital communications, and social media strategies. This role focuses on executing campaigns for student recruitment, institutional awareness, and audience engagement across various digital channels. The position requires managing social media presence, website content, and digital advertising to support AWSOM's mission and growth.

• Develop and execute integrated marketing campaigns for recruitment and institutional awareness
• Lead social media strategy, content calendar, and community management
• Manage website content, ensuring accuracy and alignment with recruitment goals
• Oversee digital advertising campaigns and audience targeting
• Analyze campaign performance and optimize strategies
• Collaborate with cross-functional teams and shared services partners