Marketing Specialist

Thermo Fisher Scientific is seeking a Marketing Specialist in Mumbai to drive growth for their India Service business. You will develop and execute B2B marketing strategies, including digital campaigns, account-based marketing, and customer engagement programs, to generate leads and strengthen customer relationships. This role requires analyzing data to optimize performance and collaborating with sales teams.

• Design and execute targeted B2B marketing campaigns
• Develop account-based marketing strategies and customer segmentation
• Partner with sales and business development teams for lead generation
• Create compelling B2B marketing content
• Analyze customer and campaign data to optimize marketing performance
• Build customer engagement programs to increase retention