Manager, Growth Marketing Platforms - Audience

Manage and optimize audience data strategies to drive subscriber growth and retention for Disney+. This role involves cross-functional collaboration with data, product, and marketing teams to enable audience activation, targeting, and measurement across global platforms. You will oversee audience distribution workflows, serve as a subject matter expert on identity resolution, and analyze performance data to identify segmentation and activation opportunities.

• Oversee and optimize workflows for distributing first-party audiences to global marketing platforms
• Serve as subject matter expert on identity resolution frameworks and match rate optimization
• Project manage critical audience initiatives and collaborate with Data Product on requirements
• Analyze audience and campaign performance data to identify segmentation and activation opportunities
• Support A/B testing and performance measurement techniques for targeting tactics
• Manage a team responsible for audience request queue, prioritization, and execution