Senior Socal Media Specialist

Advocate Health is seeking a Senior Social Media Specialist to develop and execute social media strategies, focusing on Wake Forest University School of Medicine and the Innovation Quarter. This hybrid role requires local candidates to capture content and provide event coverage, with occasional travel and off-hours work. Responsibilities include content creation, campaign management, performance analysis, and community engagement.

• Develop and execute social media strategy for Wake Forest University School of Medicine and Innovation Quarter
• Create and implement paid social media ad strategies
• Capture on-site content through photography and videography
• Monitor and respond to community engagement on social channels
• Analyze social media performance metrics and provide strategic input
• Collaborate with stakeholders to develop compelling stories and promote brand initiatives