Market Information Manager – Campaign Planner

Join Bank of America's Targeting and List Production team as a Campaign Planner to support marketing operations. You will collaborate with various teams to identify target audiences, translate business needs into technical requirements, and analyze campaign opportunities. This role offers the chance to become an expert in pre-campaign targeting analysis and contribute to diverse marketing channels.

• Support marketing operations through pre-campaign targeting analytics
• Interface with marketing managers, data scientists, and legal/risk partners
• Identify target audiences and analyze campaign opportunities
• Translate business needs into technical specifications and code
• Become a Subject Matter Expert (SME) in pre-campaign targeting analysis
• Work with online and offline marketing channels