Digital Marketing Specialist

Join Fullsteam as a Digital Marketing Specialist to develop, execute, and optimize paid advertising campaigns across major digital platforms. You will drive brand awareness, lead generation, and revenue growth through data-driven strategies. This role is ideal for a creative and analytical marketer experienced in PPC, SEM, and social media advertising.

• Plan, execute, and manage paid media campaigns on Facebook, Instagram, Google Ads, and TikTok
• Develop and test ad creatives, audience targeting, and campaign structures to maximize ROI
• Monitor campaign performance daily and apply optimizations for conversion rates and cost efficiency
• Conduct keyword research, audience segmentation, and A/B testing
• Track, analyze, and report on campaign performance using analytics tools
• 2+ years of experience in digital marketing with a focus on paid advertising