About this role

Blue Yonder is seeking a Senior Integrated Marketing Manager for North America to lead field marketing initiatives. This role involves strategic planning and execution of campaigns to drive engagement, pipeline, and revenue, with a focus on the CPG and Life Sciences verticals. You will own campaign strategy, budgets, KPIs, and collaborate with various teams to ensure integrated demand generation across multiple channels.

What we are looking for

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Own strategic planning and execution of field marketing initiatives
Drive engagement, pipeline, and revenue for CPG and Life Sciences verticals
Manage campaign budgets, timelines, ROI analysis, and vendor relationships
Build and execute tactic strategies across channels including digital, content, email, and events
Collaborate with global and regional marketing, sales, and product teams
Analyze performance and iterate programs to maximize ROI and funnel conversion

Skills mentioned

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Machine Learning