Manager, Digital Marketing

Warner Music Group's merchandise and e-commerce division is seeking a Digital Marketing Manager to drive merchandise revenue and fan engagement. This role focuses on developing and executing CRM, lifecycle marketing, and digital growth initiatives to strengthen direct-to-consumer relationships and enhance fan lifetime value.

• Develop and execute CRM and digital growth initiatives for merchandise revenue
• Manage fan lifecycle programs from acquisition through repeat purchase
• Lead segmentation and personalization efforts across digital channels
• Conceptualize merch campaign mechanics and fan engagement initiatives
• Support CRM and fan engagement technology evaluation and optimization
• Collaborate with merchandising, label marketing, and creative teams