About this role
Lead digital marketing strategy and customer engagement initiatives to drive business growth and enhance user experiences. You will transform business objectives into personalized, measurable interactions for patients, healthcare professionals, and customers. This role involves driving digital innovation, leveraging technology, and utilizing data to optimize engagement and ensure regulatory compliance.
What we are looking for 6
- Define and execute digital marketing and omnichannel engagement strategies
- Lead the evolution of digital platforms, applications, and patient programs
- Design customer-centric omnichannel experiences and journeys
- Manage digital campaigns across CRM, automation, email, and other channels
- Utilize data and analytics to optimize segmentation, personalization, and business impact
- Ensure compliance with corporate policies and regulatory standards