Manager, Marketing, Singapore

CapitaLand is seeking a Marketing Manager to lead advertising and promotional activities for their shopping mall portfolio in Singapore. This role involves developing marketing strategies, forming partnerships, engaging tenants, and analyzing campaign performance to drive shopper traffic and sales.

• Conceptualize, plan, and manage advertising and promotional activities for shopping malls
• Form strategic partnerships and source sponsorships for marketing activations
• Engage tenants to market their products and enhance shopper experience
• Conduct post-promotional campaign reviews and prepare monthly reports
• Develop marketing strategies to engage mall communities
• Analyze competitors and market trends to drive sales and footfall