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Growth Marketing & MarTech Lead
Santander
Boadilla del MontePosted Oct 13, 2026 · 2h ago
Senior levelBanking
About this role
Openbank is seeking a Growth Marketing & MarTech Lead to build and scale a global marketing capability system. This role will connect growth marketing expertise, MarTech product thinking, and rigorous experimentation to drive diversified, lifecycle-driven growth optimized for long-term customer value across multiple markets.
What we are looking for
6- Build and scale Growth Marketing and MarTech capability systems
- Define global standards for acquisition, CRM, digital channels, and experimentation
- Shape MarTech foundation by defining use cases and requirements
- Establish acquisition and channel best practices
- Build an experimentation operating system for faster learning
- Enable lifecycle marketing and personalization using first-party data
