Social Media Manager

As the Social Media Manager for Gist, a new consumer social app from AppLovin, you will build and own the brand's voice and presence across key platforms. You'll create engaging, platform-native content, grow our audience from the ground up, and use data to iterate and optimize. This is a unique opportunity to define the public identity of a new product within a supportive, fast-paced environment.

• Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms
• Create platform-native content, including short-form video, posts, and written pieces
• Grow audience and engagement through rapid experimentation and data analysis
• Work with agencies, content creators, and influencers
• 2-3+ years of experience growing social channels from scratch
• Fluent with AI tools for content creation