Sr. Manager, UPLIZNA Omnichannel Marketing Strategy and Execution-United States-Remote

Amgen is seeking a Senior Manager to lead the UPLIZNA omnichannel marketing strategy and execution. This role will transition from channel-specific tactics to an audience-first, data-informed engagement model, optimizing interactions for healthcare professionals, patients, and caregivers. The position requires a commercially grounded leader to orchestrate customer experiences and drive innovation in engagement approaches.

• Lead enterprise UPLIZNA omnichannel strategy with an audience-first framework
• Activate coordinated HCP and patient experiences across indications
• Identify, pilot, and scale innovative omnichannel capabilities and technologies
• Develop orchestration briefs for priority segments and business requirements for personalization
• Connect customer signals into practical business interpretation across core channels
• Build cross-functional learning loops to improve future orchestration