Digital Marketing Senior Consultant

Truist is seeking a full-time Digital Marketing Senior Consultant to develop and execute digital advertising strategies, primarily focusing on paid search. This role involves managing campaigns, analyzing performance data, and collaborating with internal teams and external agencies to promote financial products and services.

• Develop and execute digital advertising strategies with a focus on Paid Search
• Manage paid search campaigns and analyze effectiveness using data
• Partner with lines of business and marketing strategists on product roadmaps
• Leverage web analytics to refine strategies and reporting
• Collaborate with agencies and internal stakeholders for approvals and optimization
• Stay current on digital marketing trends and emerging technologies