Principal Programmatic Marketing Manager

Mochi Health is seeking a Principal Programmatic Marketing Manager to drive B2C growth through digital advertising. This role involves managing and optimizing campaigns across various platforms, collaborating with design and analytics teams, and leveraging expertise in programmatic advertising to achieve conversion goals.

• Expand online marketing efforts via programmatic advertising
• Build and manage digital advertising campaigns across Linear TV, CTV, OLV, and DOOH
• Collaborate on marketing mix and integrated campaign strategy
• Partner with analytics to evaluate campaign performance and attribution
• 5+ years' experience in performance-driven digital marketing
• Hands-on experience with DSPs, RTB platforms, and audience targeting