Senior Manager, Digital Content Strategy

Develop and execute the digital content strategy for Cytiva's flagship website to enhance user experience and support business objectives. This role involves collaborating across teams, analyzing web analytics, and optimizing content performance to drive engagement and long-term value.

• Develop content strategies aligned with brand identity, customer needs, and business goals
• Create and optimize digital content to improve user experience and drive lead generation
• Collaborate with marketing, product, sales, and customer service teams
• Analyze content performance using web analytics and refine strategy
• Stay informed on industry trends, SEO best practices, and emerging technologies
• Manage complex content initiatives from strategy through execution