About this role
Intellistack is seeking a Lifecycle & Digital Growth Marketing Manager to own customer lifecycle marketing programs and enhance the digital buyer journey. This role focuses on optimizing acquisition, conversion, adoption, engagement, and retention for both product-led growth (PLG) users and small businesses. You will collaborate across teams to identify friction points, drive experimentation, and improve funnel performance, ultimately contributing to key business outcomes.
What we are looking for 6
- Own customer lifecycle marketing strategy and execution for PLG and small business segments
- Manage lifecycle email marketing and in-app communications
- Develop targeted programs based on customer segments and lifecycle stage
- Manage paid media agency and optimize acquisition campaigns
- Analyze program performance and drive data-informed optimizations
- 7+ years B2B marketing experience in lifecycle and digital marketing