Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Rocket, you will design and execute strategic communication journeys across multiple channels to build lasting customer relationships. You'll leverage data-driven insights and creative messaging to drive engagement and conversion, while collaborating with cross-functional teams in a fast-paced, AI-forward environment.

• Design and implement lifecycle communication journeys via email, SMS, push notifications, and direct mail
• Build and refine customer segments using Iterable for tailored strategies
• Partner with product teams to ensure communication aligns with brand values
• Collaborate with brand team on copywriting, imagery, and design
• Balance engagement growth with stable opt-out rates and monitor performance
• Develop testing roadmaps for optimization and demonstrate adaptability