Paid Media Manager (Paid Social and Affiliate Marketing)

GoTo is seeking a Paid Social & Affiliate Marketing Specialist to lead our paid social and affiliate strategies. You will manage campaigns across various platforms, recruit and manage affiliate partners, and optimize budgets to drive demand and revenue. This role involves running experiments, collaborating with cross-functional teams, and reporting on performance to maximize ROI.

• Lead paid social strategy and execution across LinkedIn, Meta, Reddit, and other platforms
• Manage affiliate strategy and operations, including partner recruitment and compliance
• Optimize budgets and pacing to maximize ROI, CAC, pipeline, and revenue
• Develop and execute an experimentation roadmap (A/B, multivariate tests)
• Partner with creative, web, product marketing, and analytics teams
• Report on campaign efficiency, pipeline, and revenue with clear recommendations