Senior Manager, Marketing

Lead the planning and execution of integrated marketing communications and campaigns for the Simplii Financial brand. You will translate business objectives into actionable marketing plans, leverage customer insights and data to shape strategies, and optimize campaigns for measurable outcomes. This role involves fostering collaboration and driving continuous improvement within a hybrid work environment.

• Lead integrated marketing initiatives across channels and agencies
• Develop client-centered marketing strategies using data and insights
• Maintain brand identity and messaging consistency
• Manage campaign budgets, timelines, and deliverables
• Analyze campaign results to optimize future marketing activity
• Collaborate across the organization to align priorities