Senior Manager - Category Management, Marketing - Sonic

Lead the development and execution of Sonic's beverage, snacks, and sides categories, packaging, and innovation strategies. This role drives menu innovation, identifies growth opportunities, and translates insights into actionable strategies to boost sales and profitability. You will manage the end-to-end innovation process, market testing, and launch readiness, collaborating with cross-functional teams.

• Develop and execute category, product, and packaging strategies
• Identify consumer trends and market opportunities for innovation
• Lead end-to-end innovation process from concept to commercialization
• Oversee market testing and drive launch readiness activities
• Monitor category performance and leverage insights for strategy
• Manage a Category Specialist