Lifecycle Marketing Manager

Manage and execute CRM, lifecycle email, and loyalty program strategies to drive customer acquisition, retention, and lifetime value for a live entertainment and sports company. You will build and optimize campaigns across email, SMS, and push channels, analyze performance, and develop loyalty programs for diverse visitor groups.

• Own CRM, lifecycle email, and loyalty program strategy
• Develop and execute data-driven lifecycle marketing strategies
• Build and manage campaigns across email, SMS, and push channels
• Manage audience segmentation, automation, and personalization
• Analyze campaign performance and recommend optimizations
• Develop strategy for loyalty program for district visitors