Digital Marketing Automation Manager

Manulife and John Hancock is seeking a Digital Marketing Automation Manager to lead their marketing automation and personalization efforts. This role involves strategic planning, technical expertise in Adobe Marketo, and operational excellence to design customer journeys and optimize marketing operations. The ideal candidate will solve complex challenges, influence stakeholders, and enhance customer experiences through data-driven engagement.

• Shape and evolve marketing automation, personalization, and customer engagement capabilities
• Serve as an enterprise SME for Adobe Marketo, providing leadership on platform architecture
• Lead the design and enablement of sophisticated customer journeys and personalization initiatives
• Partner with Analytics and business stakeholders to define measurement approaches
• 5-10 years of experience in marketing automation or marketing operations
• Deep expertise administering and architecting solutions within Adobe Marketo