Senior Marketing Manager

PUMA is seeking a Senior Marketing Manager to lead North America marketing efforts for Running and Training categories. This role translates global strategies into integrated seasonal plans that enhance brand credibility and drive commercial success. You will own the day-to-day execution across product storytelling, key launches, consumer experiences, and various sales channels.

• Lead annual and seasonal marketing planning for Running and Training categories
• Translate global marketing direction into relevant North America plans and strategies
• Develop audience insights, positioning, messaging, and product storytelling frameworks
• Own integrated go-to-market execution for priority Run/Train franchises and campaigns
• Partner with cross-functional teams including Communications, Creative, Media, and Sales
• Serve as the internal Run/Train category expert, monitoring market dynamics and consumer behavior