Director, Performance Media | Perricone MD

Lead the paid media strategy and execution for Perricone MD in the US, driving customer acquisition and revenue growth across key digital channels. This hands-on leadership role requires a blend of strategic vision and executional excellence, managing an in-house team and collaborating cross-functionally to optimize performance and build brand equity.

• Own end-to-end paid media strategy and execution across Meta, TikTok, YouTube, and Google
• Drive customer acquisition and revenue growth, meeting CAC, ROAS, and Cost of Sales targets
• Manage and mentor the in-house media team, including Senior Managers
• Collaborate with Creative, Brand, CRM, and E-commerce teams for integrated campaigns
• Partner with UK central performance media team for global best practices
• Analyze performance data to provide actionable strategic recommendations