Manager/Senior Manager/Social Strategist, Social

Develop and own the overarching social strategy for the Singapore Tourism Board, driving destination marketing through creative and commercially grounded social initiatives. This role involves creating strategic frameworks, analyzing performance, planning channel mix, experimenting with new platforms, and overseeing campaign delivery and paid social efforts.

• Develop and own overarching social strategy
• Analyze performance data and provide insights
• Plan and review social channel mix
• Lead pilots on emerging platforms and social spaces
• Oversee paid social strategy integration
• Develop and execute key social campaigns