About this role
Western Union is seeking a Senior Marketing Specialist to drive marketing initiatives across Latin America, focusing on customer acquisition, engagement, and brand growth. You will act as a local market expert, localizing global strategies and optimizing digital channels to meet market needs and business objectives. This role requires a data-driven approach and collaboration with various teams to enhance customer experience and drive sustainable growth.
What we are looking for 6
- Execute local marketing initiatives for customer acquisition, engagement, and brand growth in Latin America
- Support SEO, content marketing, and digital presence strategies for improved organic traffic and visibility
- Optimize websites, social media, and app store presence for local market relevance
- Partner with cross-functional teams to enhance digital experiences and customer satisfaction
- Manage local marketing operations, including budget tracking and reporting
- 5+ years of experience in digital marketing, growth, or performance marketing