Marketing Automation Manager

ShipBob is seeking a Marketing Automation Manager to own and execute integrated marketing automation programs that drive pipeline creation and support growth goals. This role is responsible for the technical build-out of workflows, campaigns, and lead routing, ensuring leads are effectively managed and tracked for optimal pipeline impact. The ideal candidate is a self-sufficient, detail-oriented, and data-driven individual with strong technical expertise in marketing automation and CRM systems.

• Execute integrated marketing automation programs to drive pipeline creation
• Own technical build-out of workflows, campaigns, and lead routing
• Build and maintain complex nurture programs, landing pages, and forms in HubSpot
• Operationalize Salesforce Campaign tracking and manage email compliance
• Analyze campaign performance and identify automation/routing improvements
• Manage integrations between marketing and sales tools