Manager, Performance Marketing

PayPal is seeking a Performance Marketing Manager in Berlin to drive traffic, capture demand, and generate revenue through customer-focused, omnichannel campaigns. You will leverage data and technology to optimize marketing strategies, collaborate with cross-functional teams, and identify growth opportunities through rigorous analysis. This role is ideal for a creative problem-solver with a growth mindset and a passion for enhancing the user journey.

• Develop and implement omnichannel campaigns to drive traffic and revenue
• Optimize marketing strategies and campaign performance using data and technology
• Collaborate with cross-functional teams to align marketing initiatives
• Analyze data to identify growth opportunities and understand audience behavior
• Lead A/B testing and iterative optimization of campaigns
• Track, measure, and report program performance for efficiency and scalability