About this role
IFF, a global leader in ingredients, seeks a Senior Marketing Manager in Singapore to drive the Greater Asia marketing strategy for the Big Home category. You will translate global priorities into regional opportunities, identify growth spaces, and build a deep understanding of consumers and market dynamics. This role involves close collaboration with commercial and cross-functional teams to develop innovative solutions and compelling narratives that strengthen customer relationships and category positioning.
What we are looking for 6
- Drive regional marketing strategy for Big Home / Home Care in Greater Asia
- Identify strategic growth opportunities based on consumer insights and market trends
- Partner with Commercial teams to develop customer-specific strategies
- Develop innovation pipelines and commercially relevant solutions
- Act as a strategic connector across diverse cross-functional teams
- Strong strategic thinking, storytelling, and stakeholder management skills