Officer / Assistant Officer (Marketing and Social Media Content) - School of Business and Management

Join the HKUST School of Business and Management's China Strategy team as a Marketing and Social Media Content Officer. You will be responsible for planning, creating, and executing engaging content for platforms like WeChat Channels and Xiaohongshu to enhance the school's brand and outreach in mainland China. This role requires a creative individual with strong video and photo production skills, a good understanding of social media trends, and the ability to analyze content performance.

• Plan and execute social media content strategy for WeChat Channels and Xiaohongshu
• Create, shoot, and edit short-form videos and photo content
• Track content performance and optimize based on data and trends
• Ensure brand consistency and manage content approval processes
• Bachelor's degree in Marketing, Communications, or related field
• Hands-on experience in social media marketing and content creation