SEO Content Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As our SEO Content Manager for NAMER, you will own the strategy and execution for keyword targeting, content library development, and organic visibility initiatives. You’ll work at the intersection of search strategy and content production, partnering closely with PMM, marketing, and web teams to ensure every piece of content earns its place in search. We are looking for a data-driven strategist to help us navigate the evolving landscape of AI-driven search and drive meaningful pipeline growth. This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. What you’ll achieve • Manage keyword targeting and opportunity analysis across NAMER markets, translating insights into clear content priorities. • Optimize content for LLM retrieval and citation across AI search surfaces. • Maintain and optimize the content library, including refresh cycles, consolidation, and performance improvements. • Execute content-driven SEO initiatives, including brief creation, production, and AI-enhanced workflows for optimization. • Drive off-site SEO strategy across reviews, forums, and community platforms in partnership with Customer Success. • Track and report on content performance across organic and AI-driven search surfaces, tying efforts to traffic, conversions, and pipeline. • Partner cross-functionally with PMM and Web teams to align content SEO strategy with broader business objectives. About you • 4+ years of SEO content strategy experience, specifically within the B2B SaaS industry. • Deep understanding of keyword research, search intent, and how AI/LLMs are changing modern search dynamics. • Proven experience managing large-scale content libraries and editorial calendars for SEO. • Proficiency with SEO and AI tools to scale workflows and analysis. • A data-driven mindset with the ability to tie SEO efforts to measurable business outcomes. • Strong cross-functional communication skills and the ability to influence partners in marketing and product. • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. For this role, the estimated base salary range is between 94,000 - 104,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: • Mental health, wellness & fitness benefits. • Career coaching & support. • Inclusive family building benefits. • Long-term savings or retirement plans. • In-office culinary options to cater to your dietary preferences. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.