About this role
Bass Pro Shops is seeking an Email Marketing Specialist to develop and execute innovative digital communication strategies across email, SMS, and push notifications. You will manage campaigns from conception to completion, analyze performance, and contribute to customer loyalty and retention initiatives. This role offers a unique opportunity to shape customer engagement for a leading outdoor retailer.
What we are looking for 6
- Develop and manage end-to-end email marketing campaigns
- Create strategies to re-activate dormant email subscribers
- Analyze campaign performance to maximize sales potential
- Collaborate with cross-functional teams including IT, marketing, and design
- Assist with SMS and push notification programs
- Experience with HTML/CSS and database marketing preferred