Influencer Marketing Manager (Global Growth)

Manage and grow NetEase Games' global influencer network to drive user acquisition, revenue, and brand awareness. Develop creator strategies, build talent pools, and execute marketing campaigns across platforms like TikTok and YouTube. Oversee an international team and collaborate with internal departments to integrate influencer efforts with broader business objectives.

• Develop and execute influencer/creator collaboration strategies
• Build and maintain a robust pool of overseas creator resources
• Recruit gaming and entertainment influencers from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch
• Plan and launch marketing initiatives including KOL campaigns and affiliate programs
• Oversee daily management of the overseas team and refine processes
• Collaborate with internal Growth, Merchandising, Design, Product, and Business Development teams