Manager, Association Marketing

Prudential is seeking a Marketing Manager to drive D2C marketing strategies. This role involves analyzing market trends, leveraging data analytics for insights, and executing personalized marketing campaigns across direct mail, email, and digital channels to optimize performance and support business objectives. The manager will collaborate with internal and external teams to develop and implement omni-channel approaches that foster business growth.

• Develop and execute D2C marketing plans using data insights
• Create personalized campaigns across direct mail, email, and digital channels
• Optimize performance through test-and-learn strategies
• Collaborate with internal and external partners on integrated growth plans
• Identify market trends and opportunities to shape strategy
• Drive acquisition and retention outcomes