Creative Strategy Manager – Creator Content (all genders)

Zalando is seeking a Creative Strategy Manager to define and execute the strategy for creator content across offsite and onsite platforms. You will act as the expert counterpart for creators and agencies, shaping the strategic vision for campaigns and translating it into clear creative direction that allows for authentic creator voices. This role requires a blend of strategic thinking and creative execution, connecting native social content performance with audience needs and business outcomes.

• Set strategic and creative direction for creator content across offsite and onsite platforms
• Shape Zalando's onsite creator formats in collaboration with Product teams
• Develop recurring content concepts and formats to build creator fame
• Align cross-functional stakeholders and external agencies on briefing approaches
• Codify winning content formats into structural creative guidance and playbooks
• Design and refine the offsite-to-onsite user journey for creator content