Global Paid Media Manager

Goodway Group is seeking a Global Paid Media Manager to strategically plan, activate, and optimize social programmatic media campaigns. This role is crucial for translating client objectives and audience insights into effective media activation plans, with a focus on performance-driven results. You will manage campaigns across various social and programmatic platforms, ensuring brand safety and driving key performance indicators for commerce, retail media, and growth-focused clients.

• Plan, activate, optimize, and manage social programmatic media campaigns
• Develop campaign structures, audience strategies, and investment plans
• Execute and optimize campaigns across social and programmatic platforms (Meta, TikTok, DSPs, etc.)
• Manage performance against key metrics (CPA, ROAS, CAC, etc.)
• Apply a test-and-learn approach to optimize campaign elements
• Experience with commerce, retail media, direct-response, or growth-focused clients required