Field Marketing Manager

Ivalua is seeking a Field Marketing Manager to lead demand generation and brand awareness initiatives for the Canada region. This role involves developing and executing field marketing strategies, managing impactful events, and collaborating closely with sales teams. The ideal candidate will have a strong background in field events, digital campaign management, and account-based marketing.

• Develop and implement field marketing strategies for the Canada region
• Plan, organize, and execute high-impact field events
• Lead flagship events within the Procurement Innovation on Tour series
• Develop and implement Account-Based Marketing (ABM) strategies
• Design and execute integrated marketing campaigns
• Collaborate with sales leadership to align marketing efforts with sales goals